VERTEX

PUSHING THE BRAND

How to unite two individual brands under the corporate umbrella of a bigger brand without losing the brand value of their logo designs? The answer was more evolution than revolution, but still to transform the brand look and feel. SERIOUS went on to translate the brands through all forms of communications.

Two incentivised acquisitions and retention campaigns achieved a major-league 151% & 268% increase in response, respectively, compared to previous campaigns.