THREE

FALLING IN LOVE WITH 3

£15 for 500 minutes - anytime, any network minutes for life, through Valentines week.

SERIOUS created a campaign that anyone would fall in love with, consisting of free tulips, complete with promotional tag, promotion leaflets, in-store posters, promotional staff and prize draw incentive to over 300 UK stores.

From brief to delivery in under three weeks. 60% uplift and £1.5 million increase in sales. No wonder we got 'that loving feeling' from 3.